NET DEMOGRAPHICS

Europeans online
108 million active European Internet users are expected to be online by the year end of 2001 -- a 54% increase from the 70 million online in 2000. That figure will rise to 255 million by 2004.
Source: eMarketer

First among equals
Germany, Britain and Italy have the highest number of people with home Internet access and account for 50% of the total European Internet population.
Source: Nielsen//NetRatings

It's still a man's world…
European Internet users are predominantly male. Germany, an established Internet market with the third-highest Internet universe in the world, has the most predominantly male audience at 63%. German men spent nearly 8.5 hours online during 18 online sessions, while German women spent seven hours online surfing 14 sessions.
Source: Nielsen//NetRatings

Percentage of People with Internet Access at Home or Work

Country	Home Access	Work Access
Austria	42%	27%
Belgium/Luxembourg	39%	23%
Denmark	58%	38%
Finland	49%	37%
France	22%	17%
Germany	35%	22%
Ireland	46%	25%
Italy	34%	14%
Netherlands	56%	28%
Norway	53%	38%
Spain	20%	11%
Sweden	61%	41%
Switzerland	43%	31%
UK	46%	26%
Source: Nielsen//NetRatings, 1st Quarter 2001

NET USAGE

Europeans love to travel online
European visitors to travel sites grew by nearly 4 million in the past six months. From November 2000 to April 2001, unique visitors to travel sites increased by 1 million in each of the three biggest markets - the United Kingdom, France and Germany.
Source: Jupiter Media Metrix, July 2001

Europeans do it at least once a month
77.7 million Europeans between the ages of 14 and 69 use the Internet at least once a month
Source: The GfK Group, June 2001

Top 10 European E-Commerce Domains, May 2001*

Rank	Domain	Reach (%)	Unique visitors (000)	Average mins per month
1	amazon.de	5.2	2,567	10.8
2	bahn.de	3.8	1,887	14
3	amazon.com	3.4	1,672	6.7
4	amazon.co.uk	3.2	1,588	11.8
5	bonzi.com	2.9	1,432	3.3
6	apple.com	2.6	1,274	6.3
7	register.com	2.3	1,135	1.5
8	comdirect.de	2.3	1,131	33.1
9	lastminute.com	2.2	1,073	7.6
10	adobe.com	2.1	1,025	3.8
*This ranking includes data from Denmark, France, Germany, Norway, Spain, Sweden and the UK
Source: NetValue Consultancy

Europeans do their online banking and investing from work
European Internet users with Internet access at work are more likely to use online financial services than those with only access at home.
Source: Datamonitor IMPACT 2001

Europeans are banking on the Web
More than 20 million Europeans (70% were male) visited business and finance sites from home in May 2001, visiting local brands that offer online banking, financial information, online share trading and insurance services. The time spent on these sites increased by up to 60%.
Source: Jupiter MMXI, July 2001

European Visits to Business/Finance Sites: At-home users May 2001

Country	Reach %	Minutes/User per Month
Norway	56.4%	40.8
Denmark	45.1%	37.1
France	38.2%	31.0
Spain	37.5%	4.0
UK	36.0%	32.0
Germany	35.7%	61.3
Italy	31.9%	58.3
Switzerland	27.9%	42.4
Source: Jupiter MMXI

Internet usage low but growing in Central Europe
About 8% of Central Europeans were accessing the Web at least once a month, at the end of 2000. This figure should rise to 23% by the end of 2005. The low home usage rates in Central Europe are due to cultural factors, high Internet access costs relative to disposable income and low home PC penetration.
Source: IDC, July 2001

E- COMMERCE

European online retailers are ringing in the sales
€152 billion worth of online retail sales in Europe are expected by 2006. The longer European consumers use the Internet, the more they tend to buy online. Those online for less than a year spent an average of €134 on their last online purchase, those online for less than two years spent €150, while those online for over two years spent an average of €176.
Source: Forrester Research, July 2001

Where are the online retail sales coming from?
More than 8% of online sales come from Germany, Scandinavia, Switzerland, and the UK. Between 4% and 8% come from Austria, the Benelux countries, France, Finland, while only less than 4% will be made in Greece, Italy, Portugal or Spain.
Source: Forrester Research, July 2001

What are they buying and using online?
40.9 million Europeans made a purchase and/or used a e-commerce service in the last six months. Consumer electronics, fast moving consumer goods, and books are the categories with the most dynamic growth.
Source: The GfK Group, June 2001

E-commerce growing in Eastern Europe
The total value of e-commerce transactions in the four Visegrád countries of Central Europe will jump from €117 million ($100 million) in 2000 to over €760 million ($650 million) in 2001. B2B purchasing will experience the highest growth and account for two thirds of transactions in 2001. Online procurement as part of a supply chain will make up a fifth of the total, while the remaining €117 million ($100 million) will come from B2C consumer spending.
Source: IDC, July 2001

European Internet users ready to buy a car on the Internet
Over 35% of Internet users in France, Germany, Italy, Spain, and the UK are willing to buy a car online. While 62% believe the Internet will save them time while searching for a new car, few still believe it will save them money on a car purchase. Users are more likely to visit classified ad and intermediary sites than car manufacturers' sites.
Source: Cospirit Research, July 2001