Mediagraphix's principal, Geoff Choo began his life in the web industry about five years ago, when a certain Mark Abouzeid took a chance a fresh young interactive media developer and hired him to engineer an enhanced CD-ROM sampler for Voices of Wellness Productions using Macromedia Director.
That early relationship then developed into a long-lasting working partnership that led to the founding of Collective Wisdom and oversaw the development of a major internet health portal, along with a long list of interactive online applications and screensavers.
Geoff left Collective Wisdom in the summer of 1999 to create Mediagraphix. Geoff still collaborates with Collective on an active basis.